A vision leading to success All of the great success stories start off with a vision. The same is true of MAM. More precisely, it all started with the pacifier. And the plan of the company's founder Peter Röhrig to revolutionise the market for baby accessories. With products which combined design and medical know-how in one product for the first time. The first MAM pacifier was sold in 1976. Today more than 40 million MAM baby products sold every year mean that the Austrian company is the world's leading designer brand for baby products.